If you end up with a massive money hangover after the five-day holiday shopping mania that stretches from Thanksgiving Day through Black Friday to Cyber Monday, the antidote is Giving Tuesday.
The one-day charitable giving promotion -- hashtag #givingtuesday on social media -- was launched in 2012 to galvanize people around a less gluttonous pursuit.
Since most charities generate the vast majority of their contributions at the end of the year, Giving Tuesday opened the door to a more organized effort on a specific day that any organization could step into. And it worked.
While still in its early stages compared to its retail counterparts, Giving Tuesday has already produced spectacular results for many non-profits. That has led more than 30,000 organizations in 68 countries, from non-profits to corporations to governments, to participate. And the hashtag was mentioned more than 750,000 times on Twitter in 2014.
No comments:
Post a Comment